That is correct. Target recently introduced a specific policy that requires employees to greet and acknowledge customers based on their proximity.
This initiative is called the "10-4 Policy."
🎯 The 10-4 Policy Requirements
The policy breaks down employee-customer interaction based on distance:
* Within 10 Feet: Employees must acknowledge the customer. This typically involves:
* Smiling
* Making eye contact
* Waving or using friendly, welcoming body language
* Within 4 Feet: Employees are required to initiate a personal greeting and offer assistance. This may include:
* A verbal greeting (e.g., "Hello," "Welcome to Target!")
* Asking if the customer needs help or how their day is going
Target implemented this formalized policy to boost customer satisfaction, make the shopping experience feel more welcoming, and ultimately help increase in-store sales, especially ahead of the busy holiday season.
Would you like to know more about the customer or employee reaction to this new policy?
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