While the holiday spirit is definitely in full swing today, the famous Macy's Herald Square windows actually unveiled a few days ago on Thursday, November 20, 2025.
If you are planning to visit today, Monday, November 24, you will still see plenty of action. Here is what is happening at the flagship store today versus what has already started:
The Window Display (Already Open)
* Status: The windows are fully visible and operating as of last Thursday.
* 2025 Theme: "The Most Wonderful Stories Start Here"
* The display celebrates Macy's own holiday history, featuring animated scenes of Santa’s first arrival in 1861 and the first Thanksgiving Day Parade in 1924.
* Best Time to Visit: Since it is a Monday before Thanksgiving, the crowds today might be slightly more manageable than later in the week.
Happening Today (Nov 24)
You might be thinking of "today" because the holiday schedule is ramping up with these specific events:
* Macy's Holiday Square: The holiday market (located on the mezzanine/main floor) is open today from 11:00 AM – 9:00 PM, featuring over 30 local vendors.
* Parade News: Major announcements dropped today regarding the parade lineup, including performances by Cynthia Erivo and Lainey Wilson for this Thursday's 99th Parade.
Are you planning to visit the windows in person today, or were you looking for the live stream of the display?
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